In this article, I explain the difference between keyword saturation, frequency, prominence and vicinity, and how they affect search engine rankings.
Keyword Density
Keyword density refers to the proportion ( percentage ) of keywords contained within the total number of indexable words inside a webpage.
The preferred keyword density ratio varies from search website to search site. In general, I recommend using a keyword density ratio in the range of 2-8%.
You may like to use this realtime keyword research tool to help you optimize an internet page’s word density ratio.
Keyword Frequency
Keyword frequency refers back to the number of times a keyword or keyword phrase appears within a web page.
The concept is that the more times a keyword or keyword phrase appears within a net page, the more significance a search engine is likely to give the page for a search with those keywords.
generally, I like to recommend that you ensure that the most significant keyword or keyword phrase is the most commonly use keywords in an internet page.
But watch out not to abuse the system by repeating the same keyword or keywords repeatedly again.
Keyword Prominence
Keyword prominence refers to how outstanding keywords are inside an net net page.
The general advice is to place critical keywords at, or near, the beginning of an internet page, sentence, TITLE or META tag.
Keyword Proximity
Keyword proximity refers back to the nearness between two or more keywords. Generally, the closer the keywords are, the better.
for example :
How Keyword Density effects search engine rankings
How Keyword Density effects rankings in search engines
Using the example above, if somebody searched for “search engine rankings” a webpage containing the 1st sentence is much more likely to rank higher than the second.
The explanation is actually because the keywords are placed closer together. This is presuming that the rest is equal, of course.
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