Help! What should I blog about? What do my customers read?
Companies operating B2B may sometimes draw a blank in what to blog about on the company blog. I am convinced all the companies that have a blog sometimes feel: Shit! We havn’t blogged anything in a week and a half. We must find something to blog about.
Take it easy and don’t rush. Better to pull the handbrake and reflect at length on what your future and current customers really want to read about before you send up something you don’t believe in. When you have a corporate blog you should ofcourse in my opinion have a strategy on the blog so you don’t find yourself in these situations. But in this post you’ll find nine tips on what you may want to use in your blog strategy.
* Write about trends
What is a current trend that can be related to your business? Show graph’s like the Google trends example.
* Upcoming trade show / seminar
“Prepare your readers for the next event” Who wants to come?
* Use twitters in your company
“Could make it more personal’
* Future products / services
“What new products will you be releasing? Who wants to be Beta testers? Tell us about your product development. Please leave a teaser.”
* Competition
“Win our product for one year or something similar.”
* Your product becoming popular?
“Seize the opportunity. “
* Have anything interesting happend in your industry not related to your company?
“Answer their questions if they are worried or maybe afraid of your type of product.”
* Bring up the latest in your industry.
“Trends and fashion”
* Have you made a gaffe that everybody knows about?
“Perhaps to apologize to your readers. Talk about it and be open to re-establish trust.”
This was a list of nine points that may help you in your business blogging. More related topics exist that you can add to your blog strategy. This will help you get ideas on what to blog about.
